Blog
Advertising in India, in practice.
Written by people running Indian campaigns, drafted with our own engine and edited by hand. If we recommend something, we have run it.
festival marketing20 Aug 2026·3 min
The Diwali ad campaign timeline Indian businesses actually need
When to start, what to run in each phase, and why campaigns that begin in Diwali week pay peak prices for the worst buyers.
meta ads18 Aug 2026·3 min
How to write Meta ads primary text that works in India
The first 125 characters decide everything. A practical guide to writing Facebook and Instagram primary text for Indian audiences, with the mistakes that waste budget.